An overview of the creative and media industries sector
The creative and media industries combined make one of the fastest growing sectors in the UK economy.
It can be divided into four broad sub-sectors - content, design, performing arts, and heritage and tourism. The sectors in this industry include:
- advertising
- architecture
- art and antiques
- computer and video games
- crafts
- design
- fashion design
- film and video
- music
- performing arts
- publishing
- software
- television and radio
The government aims to make the UK a global hub for the creative and media industries. Efforts have been focused on improving seven areas which drive productivity in the sector:
education
competition and intellectual property (IP)
technology
business support (including access to finance)
diversity
infrastructure
evidence and analysis
The emergence of new technologies has changed the nature of market opportunities in the sector. For example, digital delivery has altered hugely the way content in the music, software, television and radio sub-sectors is supplied to consumers. New media is increasingly a key area of focus for growth.
Careers in Media
In the creative and media industries, every sector organises itself differently, but all individuals and teams share one common aim: to create successful products.
Jobs in Pre-Production
Art Director
Designer
Character Designer
Prop Designer
Background Designer
Colour Stylist
Clean Up Artist /Design Assistant
Casting Director
Casting Assistant
Jobs in Production
Assistant Director
Key or Lead Animator
Background Painter
Junior Animator
Key Clean Up Artist (Animation)
Assistant Animator
Lighting technician
Live mixer
Line Test Operator *
Jobs in Post-Production
Special Effects Animator
Digital Compositing Supervisor
Editor
Other Media
Broadcast Journalist
Presenter
Researcher
Editor
Editorial Assistant
Careers in Design
Graphic Designer
Designer
Web Designer
Web Developer
Interactive Media
Corporate Identity Designer
Editorial Designer
Multimedia Designer
Exhibition Designer
Packaging Designer
Print Designer
Product Designer
Careers in Music
Composer
Music Supervisor
Music Agent
Record producer
Artist’s Manager
Performer
Careers in Art
Drapesmaster
Art Department Coordinator
Story Board Assistant
Draughtsmen [ responsible for drawing up set design]
Graphic Artist
Set Decorator
Assistant Production Buyer
Prop Maker
Prop dresser
Prop storer
Photographer
Costume Design
Wardrobe supervisor
Defining the creative media industries
Skillset is the Sector Skills Council for Creative Media and works to raise skills levels in every sector of industry within its remit.
Skillset subdivides the creative media industries into ten sectors:
- animation;
- computer games;
- facilities (which includes post production, studio and equipment hire, special physical effects, outside broadcast, processing laboratories, transmission, manufacture of AV equipment and other services for film and TV);
- film;
- interactive media;
p class="MsoNormal" style="MARGIN-LEFT: 43.5pt; TEXT-INDENT: -18pt; LINE-HEIGHT: normal">- other content creation (pop promos, corporate and commercials production);
- photo imaging;
- publishing (books, journals, magazines, newspapers, directories and databases, news agencies, and electronic information services);
- radio; and
- television.
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