Thursday 10 March 2011

Unit 1.4 Researching for creating a guide to the media scene in the Southbank

BFI Guide:


The BFI guide is Simple and procise. It is specific and understandable, as the text and image is clear. The front and back of the guide has a simple picture of an owl which is the main attraction in cinemas and the typography is easy to read and it is straight to the point so it does not mislead the reader. The back page of the guide show a map and information about the time, date, and other useful information. I like how the background is black to give a night time feel and it also contrasts/blends in with the front of the guide. The middle pages is very bold and appealing especially the owl image. Both middle pages connect with each other making it look like a poster. The text is simple and the sub headings divides the information to make it clearer to read also the pictures that are included show information about the film/picture.

Southbank Centre guide 1:

This is a Southbank guide which I collected when I visited the Southbank myself. I took this guide because the image attracted my eye and the orange is very bold and striking. The colours used contrasts which is also why it is appealing towards people such as tourists. The front of the guide has a simple yet creative image as it looks like it has been spray painted onto the cover. The typography again is very clear and understandable as the colours stand out. The back of the cover shows over 'events' and 'how to book' showing useful information and both parts of the guide contrast because the colour is the same on both sides. However the middle page is white which misleads the reader into thinking it would be orange. The sub-headings are clear and creative just like the front. The colour scheme is white, blue, red and yellow; these colours are also used in the front and back. The images show a clear image that the guide is about music and the creative effects also attracts the audience.

Southbank London Guide 2:

This guide shows a lot of information however it is only a few lines. The guide is a leaflet like a poster or map which can fold into 4. The colours are simple: Black, white and green; they are colours that work well together and is popular as it is used regularly by other people. Just like the other 2 Guides this one is set out differently however is it still clear and simple. The title is bold and big to stand out against the 'Southbank Centre' so people do not misunderstand what and where the title is. The text and sub-headings looks collaged so the information stands out more than the images. The subheadings and images are clear so people can read bits that they want to read.

I will use some of the ideas from each guide such as:
- The black background to give a cinema feel as my middle page will be about the BFI. Just like the first guide.
- I will use the different colours on the front and back, and middle. Just like the second guide.
- Because I like the collage on the text and lettering on the third guide, I will use that but change it to contrast and fit more with my Guide when I create it.

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